If you are doing any business or are in the field of marketing and sales, then you will be well aware of this marketing strategy which is being used for a long time. This is telemarketing.
Why are people using this telemarketing, is there any benefit in today’s date and what is not happening, we will talk about these things today.
You know that as the time progressed, the mobile reached a very big place in our life. And in today’s date, every person has his own phone.
Now you can call whomever you want and tell him your things. For this reason telemarketing grew a lot at one time.
Once upon a time when there was only land and landline, then sales calls used to come in handy at that time. But as the trend of mobile started increasing, so did these sales calls too. The reason for this is that when the phones came in the pockets of the people, it became easier for the sales person, for the company to approach the people.
And without any targeting or knowing about any person, whether he needs the product or not, where is he, can he pick up the phone, ignoring all these things, only telecallers started calling him continuously. done
In the early days, the company used to get some customers like this, but as time progressed, such people stopped picking up the phone, started using Do Not Disturb, so that we do not get any automatic calls.
Because people used to get automatic calls where it was said to take this product, take this service, people stopped using DND and closed it.
After that time, the company has understood that robotic calls will not work in this way, so they put salesmen there, because if people talk to person then there can be a possibility of getting more sales.
But the customers got upset even more because he used to call them anytime, wherever they are, they are doing any work.
Customer irritation increased
The company which was sensible shifted to digital marketing and shifted to marketing channel by bringing different ones because they understood that telemarketing cannot generate much sales.
He was using a lot of resources in telemarketing, he was making his people sit, his time was being wasted plus the phonex was getting too much
It was getting less sales in comparison with telemarketing
So smart people have stopped using telemarketing, those who still believe in telemarketing are still doing telemarketing.
They are also making a list of phone numbers, calling them, telling them about their product, but due to this they get very less sales.
So the thing to understand for them is that in today’s date telemarketing should not be used too much.
Even if they are doing telemarketing and they are getting some sales, still they should stop telemarketing because in the coming future there will be less such sales.
They should now use advanced marketing strategies
If they get into slightly different marketing channels, they will be able to get the most out of them.
Hire a digital marketer in place of the salesman he has kept for telecalling, if he does that on the same salary, then he will come out of his place plus the future will become his grandfather’s brand awareness and his customer will not be his user too irritable
The thing to understand is that there is competition on the Internet too, but later this cognition will increase even more, so if you have not started from today, implement this thing, this time adopting the method of cutting, later there will be more problem for you. may
So the advice for those who use telemarketing is that now you will have to correct the telemarketing juice.
Yes, if telemarketing is coming out well, even today you can use it, there is a problem in it, but in a general friend, telemarketing of people brings out less sales and their list costs more to get telemarketing done.